Tech Solutions, Strategies Help Brands and Retailers Manage Crisis

As the coronavirus outbreak continues to wreak havoc on the supply chain as well as on how, what and where consumers spend, retailers and brands are turning to technology solution providers to help manage the crisis. Vendors are responding in a variety of ways, including offering free services and rolling out new platforms as well as helping companies “innovate on the fly.” C-level executives are also working with SEO marketers and social media consultants to ensure messaging remains consistent, clear and reflects empathy and leadership. Insights and communication Foremost are efforts to understand the demands of consumers during this crisis. To that end, Attentive, which is a personalized mobile messaging software platform, has rolled out “an in-depth microsite, ‘COVID-19: E-commerce Trends and Tactics,’ which the company said shares “data-driven insights and tactics for e-commerce brands to navigate rapidly shifting consumer behaviors surrounding COVID-19.” The company has a client base of more than 1,000 e-commerce retailers and brands. After monitoring the initial impact of the outbreak on the e-commerce space, Attentive said it launched the microsite “to surface trends from anonymized Attentive data across 11 different industry verticals — including apparel, beauty, food and beverage, health and wellness, pets and more.”

As consumers “self-isolate” during the

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