The Occasionwear Comeback

Brands are increasing their occasionwear offerings to keep up with growing consumer demand. Business is thriving due to a return to social gatherings this summer. In anticipation of these events, consumers look to their closets to find pre-pandemic styles that are dated and do not fit, leading them to shop for new options. Maximalism and dopamine dressing trends are popular amongst consumers and reinforce the need for elevated pieces. Consumers are also shopping for less restrictive styles that fit today’s trends as they attend in-person events.

Source: Fashion United