In an effort to take the stress out of holiday shopping, The Skimm, a media company that helps Millennials live smarter, will open a pop-up boutique and e-commerce shop. The pop-up boutique, at 909 Broadway in New York, will be open Nov. 29 through Dec. 24. The e-commerce site goes live today at shop.theskimm.com. Dubbed the “Celebrate Smarter Shop,” both the pop-up and e-commerce shop will feature more than 150 fashion, fitness, accessory and home decor items. The pop-up builds off the company’s Skimm Picks affiliate business and its annual “Celebrate Smarter” holiday content series. “At the Skimm, we’re really insights driven and we always focus on time well spent and thinking about the routines of our audience,” said Danielle Weisberg, who cofounded The Skimm with Carly Zakin. The Skimm started seven years ago as a daily e-mailed subscription newsletter of bite-sized news and current events and now includes weekly Skimm Picks, Skimm Reads, the Skimm app, a podcast and a book. According to Weisberg, Skimm’s audience of more than seven million women has looked to them for products and book recommendations over the years, and they have featured Skimm Picks “which has grown to a really burgeoning affiliate program.”
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