The Unexpected Appeal of Costco Fashion



Even in the oversaturated state of the fashion industry, big-box retailer Costco is garnering substantial attention on social media for its practical and cost-effective yet trendy apparel selection. The corporation caters to a younger demographic by keeping up with trends and competing with big-brand names. With the shift in priorities in the post-pandemic consumer leaning towards comfort, Costco’s offering of T-shirts, leggings, and sweats that dupe high-end athleisure are especially enticing to one-stop shoppers. With inflation reaching 9% in June 2022, the cost of living crisis further reinforces the appeal of Costco’s apparel to value shoppers.

Source: Refinery29