Dubbed ‘Infinited Blue’, the collection includes signature pieces from Wrangler’s 70-plus year history such as the men’s Western jacket and men’s Western jeans.
As part of the partnership, Infinna, a new regenerated, recyclable fiber, was created and included in its global denim range for its fall 2021 collection, alongside industry-leading innovations including Wrangler’s Indigood and e-flow innovations designed to significantly reduce water, energy and chemical use.
The premium fiber has a similar feel to the soft-yet-durable cotton of traditional denim, but is created from textile waste. This means clothing and textiles that already exist can be recycled repeatedly, saving them from landfill, and decreasing the reliance on “virgin” fiber. All the while Infinna can be produced with a fraction of the water from conventional cotton production using responsible chemistry.
“Wrangler is committed to continually pushing the sustainability standards for denim,” said Dhruv Agarwal, senior director, innovation, sustainability, and product development, Kontoor Brands.
“We believe our work with Infinited Fiber Company and the introduction of Infinna once again raises the bar in terms of environmental performance of our denim products without compromising the comfort and quality consumers expect from Wrangler. The introduction of Infinna is an additional fiber complement to cotton and an important step forward in the commercialization and adoption of circularity in the apparel supply chain.”
The partnership has been six years in the making. Wrangler and Infinited Fiber Company first joined forces in 2015, when the commercial viability of Infinited Fiber’s technology was first being evaluated and Wrangler began its pursuit of circularity.
As Infinited Fiber built their technology and company, Wrangler’s Innovation Team was among the first to help Infinited Fiber understand the industry’s technical requirements for the fiber and completing preliminary tests and trials on fabrics made with Infinna.
“We are grateful to the Wrangler Innovation Team for their long-term support, for being one of the early adopters of Infinna and for turning our innovation into a beautiful denim that will unlock a new level of circularity in the textile industry,” added Petri Alava, CEO and co-founder, Infinited Fiber Company.