RESEARCH · INSIGHTS · GROWTH
Fixed-scope research products from a team with over two decades inside the industry’s most significant retailers and brands. Choose one, check out, and we start as soon as your intake is in. No proposal, no contract negotiation.
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Plenty of research, but no clear 'so what' that connects back to a decision or a commercial strategy. The insight sits in a deck and changes nothing.
Syndicated subscriptions designed for every brand end up being useful to none of them specifically. Generic intelligence cannot answer a specific business question.
The team that produces the research hands it over and disappears. The thinking stops exactly where it should start — at the moment of strategic decision.
One hour with a senior strategist on your most pressing commercial question. Bookable directly — no procurement required.
MADE's flagship product. Direct and indirect competitive landscape mapped and delivered as a deck, report, and visual market map.
One research pillar, one question, two weeks. A focused application of Trendology delivering a clear strategic recommendation, fast.
A premium MADE-authored deep dive into a specific consumer category. Written once, relevant for a full season. Includes 2030 Series.
Monthly bespoke intelligence — category monitoring, competitive tracking, and a monthly senior briefing call.
The full MADE engagement. Trendology applied across one or more research pillars into a single integrated strategic point of view.
What to make, position, and bring to market — grounded in evidence, not assumption. Research that speaks directly to the range.
Who your customer is, what they want, and why they behave the way they do. The foundation every other decision rests on.
The landscape your consumer moves in — competitive, cultural, and commercial. Context that turns insight into opportunity.
The synthesis. Turning research into a clear direction a brand can act on. Most clients arrive here because the other pillars led them.
When you need a clear direction forward, we deliver analysis backed by twenty years of industry experience across major global retailers.
Every report turns complex market data into practical recommendations your board and team can act on immediately.
We give your agency immediate access to high-level market intelligence without the overhead of a permanent research team. We adapt to how you manage client relationships.
Your offering becomes more complete. Your client work, more defensible.
ALWAYS ON, always observing, always questioning, always testing. Trendology is MADE's proprietary research process, applied across our research pillars to turn raw intelligence into a clear strategic direction.
Trendology can be applied to a single research pillar or across all four. It scales to the brief.
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