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FLASHSALE
Research, Insights, Growth
MADE is an independent research and insights firm with over two decades of experience inside the industry's most significant retailers and brands
The Problems Brands Face
01
Data without direction
Plenty of research, but no clear 'so what' that connects back to a decision or a commercial strategy. The insight sits in a deck and changes nothing.
02
Reports built for everyone
Syndicated subscriptions designed for every brand end up being useful to none of them specifically. Generic intelligence cannot answer a specific business question.
03
Research and strategy in silos
The team that produces the research hands it over and disappears. The thinking stops exactly where it should start — at the moment of strategic decision.
Strategic Pillars
Unlock growth opportunities for your brand
01
Product
Product
Intelligence
What to make, position, and bring to market — grounded in evidence, not assumption. Research that speaks directly to the range.
02
Consumer
Consumer
Insights
Who your customer is, what they want, and why they behave the way they do. The foundation every other decision rests on.
03
Market
Market
Analysis
The landscape your consumer moves in — competitive, cultural, and commercial. Context that turns insight into opportunity.
04
Strategy
The synthesis. Turning research into a clear direction a brand can act on. Most clients arrive here because the other pillars led them.
Services
MADE Delivers
Consumer Insights
Deep consumer research — who they are, what they want, and the behaviour patterns that drive purchase decisions across your category.
Market Analysis
Competitive landscape mapping, cultural intelligence, and commercial context — the full picture of the market your consumer moves in.
Product Intelligence
Evidence-based product and range strategy — what to make, how to position it, and what the market is ready to receive.
Strategy
The synthesis layer — connecting research across all pillars into a single, coherent strategic direction your brand can act on immediately.
Agency Partnerships
White-label or named research and strategy capability for agencies that need rigorous intelligence behind their client work.
Bespoke Engagements
Custom research and strategy projects scoped entirely around your specific brief, brand, consumer, and commercial opportunity.
Who We Work With
Two ways to work with MADE
For Brands
Your strategy partner
When you need a clear direction forward, we deliver analysis backed by twenty years of industry experience across major global retailers.
Every report turns complex market data into practical recommendations your board and team can act on immediately.
For Agencies
The research arm you don't have
We give your agency immediate access to high-level market intelligence without the overhead of a permanent research team. We adapt to how you manage client relationships.
Your offering becomes more complete. Your client work, more defensible.
Our Methodology
Trendology
ALWAYS ON, always observing, always questioning, always testing. Trendology is MADE's proprietary research process, applied across our research pillars to turn raw intelligence into a clear strategic direction.
Trendology can be applied to a single research pillar or across all four. It scales to the brief.
Trendology
observation
research
hypothesis
experiment
conclusion
share results
How We Work
How an engagement works
1
The Brief
You bring us a question, a challenge, or a hunch. We listen more than we talk.
2
Scoping
We map which pillars are relevant and propose a connected research approach.
3
Research
We go deep — consumer, market, product — using the methodology the brief demands.
4
Strategic Output
Findings connected to a clear direction. A recommendation, not a data dump.
5
Ongoing
Many clients return for retained partnerships once the first engagement lands.
Products
Everything MADE offers
Entry point
Thinking Session
One hour with a MADE senior strategist on your most pressing commercial question. Bookable directly — no procurement required.
Featured product
Map Your Market
MADE's flagship product. Direct and indirect competitive landscape mapped and delivered as a deck, report, and visual market map.
Fixed scope
Trendology Sprint
One research pillar, one question, two weeks. A focused application of Trendology delivering a clear strategic recommendation, fast.
Intelligence
Category Intelligence Report
A premium MADE-authored deep dive into a specific consumer category. Written once, relevant for a full season.
Retained
MADE Intelligence Subscription
Monthly bespoke intelligence — category monitoring, competitive tracking, and a monthly senior briefing call.
Full engagement
Bespoke Research & Strategy
The full MADE engagement. Trendology applied across one or more research pillars into a single integrated strategic point of view.
